Counter Display Impulse Buying

How many times are you shopping and get to the checkout counter and there it is...a counter display? Now talk about impulse buying! You've probably said to yourself, "Gee this is something I like or something that I needed, but forgot until it's in front of me at the register?" Counter displays are more than just a way of putting a product in front of you before you leave. They are all over the place and some have some very unique designs. I happen to like designing anything with a front panel that is angled and looks different. The whole purpose is? Catch the consumer's eye!